Social Media Marketing Specialist

About the role: We are seeking a talented and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to increase brand awareness, drive website traffic, and engage with our audience. Your role will involve managing our social media platforms, creating compelling content, and analyzing data to optimize performance. Responsibilities: - Develop and execute social media strategies to align with business goals - Manage and maintain social media accounts (Facebook, Instagram, Twitter, etc.) - Create engaging content including text, image, and video posts - Monitor social media trends and stay up-to-date with industry developments - Collaborate with cross-functional teams to ensure brand consistency - Analyze social media data and generate reports on key metrics - Respond to comments and customer inquiries in a timely manner - Stay informed about best practices in social media marketing Skills: To excel in this role, you should have a strong understanding of various social media platforms and be able to create engaging content that resonates with our target audience. Additionally, you should possess the following skills: - Proficient in Google Analytics and other analytics tools - Familiarity with e-commerce platforms and online marketing strategies - Experience in social media marketing and content creation - Knowledge of digital marketing trends and best practices - Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks - Familiarity with social media management tools such as Hootsuite or Buffer - Video editing skills are a plus If you are passionate about social media marketing and have the skills to drive engagement and growth, we would love to hear from you. Join our team as a Social Media Specialist and help us take our brand presence to the next level! Job Types: Full-time, Part-time Salary: $17.00 per hour Expected hours: 20 – 40 per week Benefits: Flexible schedule Paid time off Monday to Friday Ability to Commute: New York, NY (preferred)